Terms and conditions

The use of healthystart.nhs.uk is subject to the following terms and conditions. healthystart.nhs.uk is managed by the Department of Health (referred to as ‘We’ below). In entering our site, you as a user (‘You’) are accepting our terms and conditions.

Using healthystart.nhs.uk

healthystart.nhs.uk is maintained for your personal use and viewing. The access and use of healthystart.nhs.uk featuring these terms and conditions constitutes your acceptance of these terms and conditions. They take effect from the date on which you first use this website.

You agree to use this site only for lawful purposes, and in a manner that does not infringe the rights of, or restrict or inhibit the use and enjoyment of this site by, any third party. Such restriction or inhibition includes, without limitation, conduct which is unlawful, or which may harass or cause distress or inconvenience to any person, and the transmission of obscene or offensive content or disruption of normal flow of dialogue within this site.

Information collected by us is used for internal review, to improve the content of healthystart.nhs.uk, to customise the content and/or layout of healthystart.nhs.uk and to notify users about updates to healthystart.nhs.uk, and is not shared with other organisations for commercial purposes.

Linking to healthystart.nhs.uk

We do not object to you linking directly to the information that is hosted on our site. We do not permit our pages to be loaded into frames on your site; healthystart.nhs.uk pages must load into the user’s entire window.

We reserve the right to move or change our website URLs at any time in order to meet changing business needs and to continually improve our online service. External websites link to the Healthy Start website at their own risk. We do not encourage deep linking but recommend linking to section homepages, which are less likely to move or change.

Intellectual property

The names, images and logos identifying healthystart.nhs.uk are proprietary marks of the Department of Health.


The healthystart.nhs.uk website and material relating to government information, products and services (or to third party information, products and services) is provided ‘as is’, without any representation or endorsement made and without warranty of any kind whether express or implied, including but not limited to the implied warranties of satisfactory quality, fitness for a particular purpose, non-infringement, compatibility, security and accuracy.

We do not warrant that the functions contained in the material contained in this site will be uninterrupted or error free, that defects will be corrected, or that this site or the server that makes it available are free of viruses or represent the full functionality, accuracy and reliability of the materials.

In no event will we be liable for any loss or damage including, without limitation, indirect or consequential loss or damage, or any loss or damages whatsoever arising from use, or loss of use, of data or profits arising out of or in connection with the use of healthystart.nhs.uk

These terms and conditions shall be governed by and construed in accordance with the laws of England and Wales. Any dispute arising under these terms and conditions shall be subject to the exclusive jurisdiction of the courts of England and Wales.

Healthy Start is operationally managed by the NHS Business Services Authority on behalf of the Department of Health for England and Wales, also the Department of Health, Social Services and Public Safety for Northern Ireland.

Links to external websites

Links contained in healthystart.nhs.uk will lead to other websites which are not under our control. We are not responsible for the content of any linked site. Listing and linking should not be taken as an endorsement of any kind and we accept no liability in respect of the content. We cannot guarantee that these links will work all of the time and have no control over the availability of the linked pages.

Email disclaimer

The purpose of this policy is to ensure that people who communicate with the NHS Business Services Authority (via the feedback email link for health professionals on this site) or with the Healthy Start Issuing Unit (via the “contact us” email link, or “report a retailer” email link) understand the way in which electronic mail (email) should be used. Its aim is to ensure that email is used effectively for its intended purpose without infringing legal requirements or creating unnecessary business risk.

The content of any email sent using the email links on the site is the responsibility of the sender. The NHS Business Authority and Healthy Start Issuing Unit may provide a response using any contact details that are given in such emails. Any responses are confidential. If you are not the intended recipient, any reading, printing, storage, disclosure, copying or any other action taken in respect of the email received is prohibited and may be unlawful. If you are not the intended recipient, it is your responsibility to notify the sender immediately by using the reply function and then permanently delete what you have received.

Virus protection

We make every effort to check and test material at all stages of production. It is always wise for you to run an anti-virus program on all material downloaded from the internet.

We cannot accept any responsibility for any loss, disruption or damage to your data or your computer system which may occur while using material derived from this website.

Card issuer statement

The allpay prepaid card is issued by allpay Ltd pursuant to license by Mastercard International Incorporated. allpay Ltd is a company regulated by the Financial Conduct Authority (FRN 900539) for the issuance of electronic money. Head office and registered address: Fortis et Fides, Whitestone Business Park, Whitestone Hereford, Herefordshire, HR1 3SE (Company No 02933191). Mastercard® is a registered trademark of Mastercard International Incorporated.

Updated October 2023

We may at any time revise these terms and conditions without notice. Please check regularly. Continued use of healthystart.nhs.uk after a change has been made is your acceptance of the change.